Use Advanced Segmentation to Double your Holiday Advertising ROAS
Thursday, June 22
2:00 pm ET

It's officially Summer. Yet while everyone else in the northern hemisphere is in frozen-drinks-on-the-beach mode, retail marketers are already planning for the holiday season. And with good reason. The average e-commerce business acquires almost a quarter of its new customers during the holiday season and in 2016, holiday retail sales were up 4% over the prior year.

The retail marketing challenge—how can you improve results in Holiday 2017 with the performance marketing budget that you've been given?

In this webinar you'll learn:

1. How to use predictive customer lifetime value (CLV) and look-alike targeting to dramatically improve your return on ad spend (ROAS)
2. How to spend less on holiday discounting by identifying and targeting low promotionally-sensitive shoppers with non-sale offers.
3. The secret behind creating data-driven personas and how to optimize product assortments in real-time for each persona
4. Advanced segmentation techniques that will help ensure you find the perfect audience for every event this holiday season
Presenter

Jordan Elkind
Head of Product Management, Custora
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Host
About Custora
Custora is an advanced segmentation platform. We help marketers improve the ROI of their email, display, direct mail, and Facebook campaigns. Our platform gives marketers the power to create smarter customer segments and activate them everywhere.