Step-by-step Guide to High-Value Customer Acquisition on Facebook
Increase ROAS with Smart Segments and Facebook Lookalike Audiences
Customer acquisition has long been an engine of growth for e-commerce retail, especially with the expansion of low-cost digital marketing channels like affiliates and product listing ads. But we’ve reached a tipping point as e-commerce approaches maturity—many brands have seen their cost per acquisition (CPA) going up as retailers saturate digital channels to reach new audiences. At the same time, the return on every new customer acquired is going down, as customers—more price-sensitive than ever—are lured away to low-cost competitors. The way for brands to break the cycle and drive sustainable long-term growth is to focus on acquiring higher-value customers. Read on to learn how to use Facebook's lookalike audiences to dramatically increase return on ad spend.
Read the whitepaper to learn:
- How lookalike modeling can significantly improve your online advertising results
- Why to use predictive high-value segmentation as a "seed" audience
- How retailers like Crocs and Calendars.com have improved ROI by over 10x
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"With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."
Custora is used by 7 of the top 20 US Retailers (by revenue)
Custora is an advanced customer segmentation platform powered by predictive analytics. Purpose-built for retail, Custora helps marketers improve the ROI for their email, display, direct mail, and Facebook campaigns. Custora surfaces powerful customer segments (like predicted spend and product affinities), integrates directly with other marketing platforms for executing more effective acquisition and retention campaigns, and measures how every campaign improves customer lifetime value. Over 100 brands including Ann Inc., Lucky Brand, Tiffany & Co., Crocs, and Teleflora use Custora to improve new customer conversions, grow revenue from existing customers, and improve team efficiency. Seven of the top 20 largest North American retailers use Custora’s Advanced Segmentation Platform.