The Lifecycle Marketer's Guide to Customer Data

With the vast quantities of data available today, you’d think that marketing would be easier than ever. But the volume of data, the explosion of new marketing technologies, and the shifts in customer shopping and buying behavior have made the job more challenging.

How do you catch—and keep—the customer’s attention in such a challenging environment? The solution: a systematic approach to strengthening brand engagement and growing lifetime value.

Read on to learn 7 lifecycle marketing strategies for acquiring and retaining customers.


Read the white paper to learn:
  • Tactics to acquire higher-value customers, including lookalike targeting and on-site pop-ups
  • Ways to deepen customer loyalty, including a segmented welcomer series & VIP segmentation
  • How a predictive churn prevention program can outperform a rules-based approach by over 25%
Enter your information in the form to the right to get instant access to the white paper.
* We'll never rent or sell your information or send you unsolicited emails aside from the occasional stock tip ;)
"With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."
Craig Elbert
Bonobos VP Of Marketing
About Custora
Custora is a next generation CRM platform that puts the power of predictive analytics in the hands of marketers. We help retail brands improve the ROI of their email, display, direct mail, and Facebook campaigns. Custora aggregates data from disparate sources, surfaces smart (and predictive) customer segments, integrates with systems of engagement to execute more effective acquisition and retention campaigns, and measures the impact at the customer level. Over 100 brands including Lucky Brand, Ann Inc., Bonobos, Crocs, and Teleflora use Custora to acquire higher value customers, increase revenue from existing customers, and improve team efficiency.