With the vast quantities of data available today, you’d think that marketing would be easier than ever. But the volume of data, the explosion of new marketing technologies, and the shifts in customer shopping and buying behavior have made the job more challenging.
How do you catch—and keep—the customer’s attention in such a challenging environment? The solution: a systematic approach to strengthening brand engagement and growing lifetime value.
Read on to learn 7 lifecycle marketing strategies for acquiring and retaining customers.
- Tactics to acquire higher-value customers, including lookalike targeting and on-site pop-ups
- Ways to deepen customer loyalty, including a segmented welcomer series & VIP segmentation
- How a predictive churn prevention program can outperform a rules-based approach by over 25%