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"Custora has helped bring power back to our marketing team ...and now we are able to come up with strategies that really work. Using customer segmentation we have realized an overall revenue lift of about 2% on the entire business."
Cathy Beaupain
Dermstore President
Used by 7 of the top 20 Retailers
Custora is an advanced customer segmentation platform powered by predictive analytics. Purpose-built for retail, Custora helps marketers improve the ROI for their email, display, direct mail, and Facebook campaigns. Custora surfaces powerful customer segments (like predicted spend and product affinities), integrates directly with other marketing platforms for executing more effective acquisition and retention campaigns, and measures how every campaign improves customer lifetime value. Over 100 brands including Ann Inc., Lucky Brand, Tiffany & Co., Crocs, and Teleflora use Custora to improve new customer conversions, grow revenue from existing customers, and improve team efficiency. Seven of the top 20 largest North American retailers use Custora’s Advanced Segmentation Platform.