The Evolution of Customer Analytics - Moving From Description to Action

Today's marketers are drowning in data. But in the world of abundant data, it's crucial to remember that not all insights are created equal. The latest advances in customer analytics are enabling marketers to go beyond the creation of descriptive segments to much more sophisticated and valuable segmentation techniques. 

In this session, guest speaker Forrester Senior Analyst Brandon Purcell, will describe the different types of advanced customer segmentation marketers are using to win, serve, and retain customers.

Watch this webinar to learn: 

  • The value of customer analytics in today's marketing org
  • The difference between perception based segmentation vs. data-driven segmentation 
  • How leaders are using smart segmentation to drive incremental business value
  • A framework for advancing your own segmentation capabilities

Corey Pierson
CEO, Custora
Brandon Purcell
Senior Analyst, Forrester
About Custora
Custora is a predictive marketing platform built for e-commerce teams. Our software helps retailers acquire valuable customers and improve customer retention. Custora analyzes data to predict how customers will behave in future— the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways. We're proud to work with leading online retailers like Guess, LOFT, Backcountry, and Crocs.