It's Not You, It's My Data
Leveraging Customer Analytics to Build a Scalable Customer Churn Prevention System
Not to sound too alarmist, but retail is evolving faster than ever before in the history of the known universe. Brands that don't adapt—and marketers that don't adopt new technological skills—will not last.
One of those skills is systematically leveraging data to grow customer loyalty and improve customer retention.
This book focuses on retention, and how to build a churn prevention machine that keeps your customers engaged for the long run.
The book clocks in at 100 pages, but we promise there are lots of illustrations.
Read the book to learn:
- Why predictive analytics and advanced segmentation are key to reducing customer churn
- The 5 core capabilities for an effective churn prevention machine
- A step-by-step approach to building a predictive churn prevention program
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"With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."
Used by 7 of the top 20 Retailers
Custora is an advanced customer segmentation platform powered by predictive analytics. Purpose-built for retail, Custora helps marketers improve the ROI for their email, display, direct mail, and Facebook campaigns. Custora surfaces powerful customer segments (like predicted spend and product affinities), integrates directly with other marketing platforms for executing more effective acquisition and retention campaigns, and measures how every campaign improves customer lifetime value. Over 100 brands including Ann Inc., Lucky Brand, Tiffany & Co., Crocs, and Teleflora use Custora to improve new customer conversions, grow revenue from existing customers, and improve team efficiency. Seven of the top 20 largest North American retailers use Custora’s Advanced Segmentation Platform.