Custora + Teleflora: Using CLV to Drive Sustainable Growth
Tuesday, January 17
2-3pm EST

Hosted by Custora + Teleflora

Learn how smart retailers like Teleflora are using customer lifetime value to drive sustainable growth across the customer lifecycle. Teleflora's Director of Loyalty and Retention, Tommy Lamb, previously held positions at Dermstore, BCBG, and Lucky Brand and will discuss the importance of optimizing the value of the customer base and will then delve into specific case studies.

Watch the webinar to learn about:

  • Why customer lifetime value is the key to sustainable growth
  • Driving CLV at each stage of the customer lifecycle
  • Prioritization across the opportunity landscape
  • Case studies from Teleflora on churn prevention and affinities

Kevin Young
Chief Marketing Officer, Custora
Tommy Lamb
Director of Loyalty and Retention, Teleflora
About Custora
Custora’s CRM apps are purpose-built to help marketers activate customer data to drive revenue and profit growth. The apps are the first solutions that combine predictive customer insights, action, and measurement to help marketers achieve specific business goals such as converting one-time buyers into repeat buyers, reducing customer churn, and acquiring high value customers. The apps use advanced analytics and machine learning to give marketers a deeper understanding of their customers, and the ability to prioritize and systematize action based on those insights. Over 100 brands like Nordstrom, Ann Inc, Guess, Crocs, and Teleflora are using Custora to spur an immediate and sustainable surge in revenue.