The Formula for Commerce Marketing Success: An Executive Perspective
Tuesday, May 23
2:00 pm ET
Marketers spend so much time worrying about tactical execution, but it's important to keep the bigger picture in mind. Learn how marketing leaders align their email marketing strategies with broader corporate initiatives. Kelly Goldston and Bryan Elliott will offer insight into their customer-centric growth programs and explain how they establish customer lifecycle marketing strategies, from goal-setting and opportunity prioritization to execution and results. They'll also reveal the secrets behind their most successful lifecycle campaigns.

Kelly Goldston
VP of Marketing, Eloquii
Bryan Elliott
Digital Marketing & CRM Director, Toms
About Custora
Custora is an advanced segmentation platform. We help marketers improve the ROI of their email, display, direct mail, and Facebook campaigns. Our platform gives marketers the power to create smarter customer segments and activate them everywhere.