Webinar
Improving the customer journey: acquisition + retention
Presentation + Deck

Every customer is unique. Learn how leading retailers are using predictive customer lifetime value and the visual web to identify valuable customers and deliver relevant messages and products. 

For the visual consumer of today, determining value is key when making product decisions. Leveraging images from fans who already know and love the product simplifies the decision process for future customers and produces stronger brand advocates — ultimately driving revenue for brands.

A corresponding challenge for marketers is to understand who these valuable customers are as early as possible in their relationship with a retailer. Leading teams are using predictive analytics to find these star customers early and invest in acquiring more like them.

For this webinar we’ll dive into:

  • How the integration of user-generated content (UGC) enhances a brand’s e-commerce strategy
  • How retailers use predictive analytics to quickly identify their most valuable customers and improve acquisition
  • How authentic UGC fosters brand loyalty
  • Predictive Customer Lifetime Value (CLV) and how leading retailers put it to use
Presenters
Tyson Ward
Customer Success, Custora
Brendan Lowry
Marketing Director, Curalate
Hosts
About Custora
Custora is a predictive marketing platform built for e-commerce teams. Our software helps retailers acquire valuable customers and improve customer retention. Custora analyzes data to predict how customers will behave in future— the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways.
About Curalate
Curalate is the world’s leading marketing and analytics suite for the visual web. We help brands tell their story through imagery in order to drive consumer engagement, build brand awareness, and form stronger, more meaningful relationships with consumers.