Deep dive: How Crocs optimizes their promotional emails

According to the latest Custora E-Commerce Pulse data, email continues to be one of the primary channels driving e-commerce purchases, representing around 16% of orders. Customers increasingly expect these messages to be relevant and engaging, and promotions are a powerful way to connect with new and existing subscribers.

Watch the replay for a comprehensive rundown of how Crocs takes on these challenges and:

- Employs promotions throughout their welcome email series, daily email program, winback email campaigns, and more. 

- Targets promotions using effective segmentation strategies

- Measures which promotions perform best (with specific examples of those promotions)

- Worked to reduce customer dependency on promotions and use them only when necessary

This session features Kelsey Vendetti, a marketing manager from Crocs in conversation with Maddie Buras from Custora. Stick around until the end for the Q&A on the ins and outs of email promotions.

Kelsey Vendetti
Marketing Manager, Crocs
Maddie Buras
Marketing, Custora
About Custora
Custora is a predictive marketing platform built for e-commerce teams. Our software helps retailers acquire valuable customers and improve customer retention. Custora analyzes data to predict how customers will behave in future— the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways.