Custora is a CRM activation platform that puts the power of predictive analytics in the hands of marketers.
What Custora does for marketers:
- Collects disparate data.
- Creates a single source of customer insights.
- Enriches customer profiles with a suite of predictive models.
What marketers do with Custora :
- Discover opportunity areas where smarter segmentation will make an impact.
- Build self-serve, point-and-click historical and predictive segments.
- Deploy campaigns across channels like email, Facebook, and display.
- Measure the impact of each campaign on revenue and profit per user.
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"With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."
Custora is used by 7 of the top 20 US retailers (by revenue)
Custora is a CRM activation platform powered by predictive analytics. Purpose-built for retail, Custora helps marketers improve the ROI for their email, display, direct mail, and Facebook campaigns. Custora surfaces powerful customer segments (like predicted spend and product affinities), integrates directly with other marketing platforms for executing more effective acquisition and retention campaigns, and measures how every campaign improves customer lifetime value. Over 100 brands including Ann Inc., Lucky Brand, Tiffany & Co., Crocs, and Teleflora use Custora to improve new customer conversions, grow revenue from existing customers, and improve team efficiency. Seven of the top 20 largest North American retailers use Custora.