Email marketing is one of the top channels driving e-commerce. Segmentation and contextual marketing both improve email marketing by putting the "right message" in front of the right person at the right time. For this webinar, Custora and Movable Ink will share real-world use cases on how their customers use these principles.
You'll learn how these brands are:
- Personalizing email content based on the recipient's device, weather, or location
- Building smart email segmentation using predicted conversion and product affinity
- Automating personalized content by pulling it directly from their website
- Improving new member acquisition and conversion using CLV (customer lifetime value)
Custora is a predictive marketing platform built for e-commerce teams. Our software helps retailers acquire valuable customers and improve customer retention. Custora analyzes data to predict how customers will behave in future— the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways.
Movable Ink enables brands to market in the moment with real-time digital content delivered at scale in email. Hundreds of innovative brands such as Airbnb, Ebay, Bass Pro Shops, and Finish Line have increased engagement, conversions, and ROI by using Movable Ink’s agile marketing solution to plan, create, and execute campaigns that adapt to each individual consumer the instant they engage.