E-commerce recap + 2016 outlook from marketing leaders
Hosted by Custora + Demandware
Dive deeper into the 2015 Holiday season and what marketing leaders are planning for 2016.
The 2015 holiday shopping season was one for the history books, with Cyber Monday breaking the record for biggest US online shopping day ever.
Watch the webinar to learn about:
- What e-commerce and digital marketing leaders are predicting to be the top trends of 2016
- The marketing channels that performed best during the holiday shopping season
- How the best-performing online retailers are engaging their holiday shoppers come Q1
Head of Business Development, Custora
Head of Consumer Insights, Demandware
Custora is a predictive marketing platform built for e-commerce teams. Our software helps retailers acquire valuable customers and improve customer retention. Custora analyzes data to predict how customers will behave in future— the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways. We're proud to work with leading online retailers like Guess, LOFT, Backcountry, and Crocs.
Demandware leverages disruptive technology to bridge the gap between two realities: consumers and their escalating expectations, and the challenges that retail brands face with legacy software, IT organizations that can’t keep up and marketers who want to leverage new technologies and channels to engage those consumers more effectively. Demandware enables retail brands to engage consumers in unique and exceptional ways. We empower our clients to innovate at whatever speed, and in whatever direction, they imagine.