Custora’s CRM apps are purpose-built to help marketers activate customer data to drive revenue and profit growth. The apps are the first solutions that combine predictive customer insights, action, and measurement to help marketers achieve specific business goals such as converting one-time buyers into repeat buyers, reducing customer churn, and acquiring high value customers. The apps use advanced analytics and machine learning to give marketers a deeper understanding of their customers, and the ability to prioritize and systematize action based on those insights. Over 100 brands like Nordstrom, Ann Inc, Guess, Crocs, and Teleflora are using Custora to spur an immediate and sustainable surge in revenue.
Every Wednesday in March
Break out your brackets, because we’re bringing you March Madness. March Webinar Madness, that is. Why should college basketball have all the fun? Every Wednesday in March, we’re bringing you a new webinar. We’ll cover everything from best practices, predictions for the future, and real-world case studies. Alley-oop!
A Look Into the Future: Customer Marketing 2.0
Professor Eric Schwartz of University of Michigan Ross Business School shares how the latest research from academia is affecting customer lifetime value and multivariate testing in the retail context.
Driving Omnichannel Growth with a Digital Flagship
Ron Offir, CEO & Founder of Offir Consulting, will share his insights on "digital flagships" and what they means for omnichannel retailers. We'll discuss the pillars of an effective digital flagship strategy, as well as the vast benefits it can provide. Ron has 20+ years of experience driving profitable growth for brands like Michael Kors, Coach, Gap, Banana Republic, Old Navy, Nine West, Ralph Lauren, Anne Klein, Jones New York, and Steve Madden.
Digital Retail: The (R)Evolution
Mariah Chase, CEO of fast-fashion brand Eloquii, shares her perspective on what retail will look like in the next 5 years — from dynamic pricing to content to conversational commerce and data that drives to “why.”
2017 Lifecycle Marketing Strategies
Bronto and Custora chat 2017 strategies for driving online revenue across the customer lifecycle, including welcome series segmentation, VIP campaigns, and churn prevention tactics.
Customer Analytics in Action
Two Custora customers, Ben Hemphill (VP of Digital Marketing, Crocs) and Kelly Goldston (VP of Marketing, Eloquii) walk through how they are using advanced customer analytics to drive their businesses. Ben discusses how Crocs is acquiring, retaining, and increasing purchase frequency using insights generated from their data. Kelly talks about using data to inform their catalogue, editorial content hub, and email segmentation.