One and (Not) Done
Leveraging Customer Data to Address the One-Time Buyer Problem
One-time buyers. One-and-dones. One-buy stands. Buy-bye-bennys.

No matter what you call them, if you work in the retail industry, they're a real concern. The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you're leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.

With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys.

To help, we wrote a book.

Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs.
Read the eBook to learn:
  • The magnitude of the one-time-buyer problem
  • How to make the shift from “channel-centric” to “customer-centric”
  • A 5 step plan of action to convert more one-time-buyers into repeat customers
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"With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."
Craig Elbert
Bonobos VP Of Marketing
Custora is used by 7 of the top 20 US retailers (by revenue)
Custora is an advanced customer segmentation platform powered by predictive analytics. Purpose-built for retail, Custora helps marketers improve the ROI for their email, display, direct mail, and Facebook campaigns. Custora surfaces powerful customer segments (like predicted spend and product affinities), integrates directly with other marketing platforms for executing more effective acquisition and retention campaigns, and measures how every campaign improves customer lifetime value. Over 100 brands including Ann Inc., Lucky Brand, Tiffany & Co., Crocs, and Teleflora use Custora to improve new customer conversions, grow revenue from existing customers, and improve team efficiency. Six of the top 20 largest North American retailers use Custora’s Advanced Segmentation Platform.